Start with a customer-initiated conversation
Use supported inbound events, referral links, or QR entry points to begin a flow with the source and consent context attached.
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Product · WhatsApp
Build useful WhatsApp journeys around inbound messages, structured lead capture, approved follow-up, and a clear path to a person.
Use supported inbound events, referral links, or QR entry points to begin a flow with the source and consent context attached.
Check the service window before free-form replies and require an approved template when the window has closed. Connection, sender, policy, and consent checks stay in the send path.
Capture only the details a journey needs, retain them with the conversation, and make it clear when a teammate takes ownership.
Next step
Review the sender, templates, audience permissions, and handoff path before launch.